Facebook real estate ads are one of the most popular forms of online advertising and a very effective way to market your business. Having said that, running a successful campaign is not something that happens overnight and requires a deep understanding of the platform. This blog will give you a detailed look at how to use Facebook for real estate and the different tools which can help you in lead generation
Real estate is a highly competitive industry. With the influx of real estate agents entering the market, you need to stand out if you want to get ahead. One of the best ways to do so is by using Facebook ads to promote your listings online.
However, it can be a bit tricky to use Facebook ads for real estate. There are 3 main things you should know before you start:
Facebook advertising costs money: Facebook ads aren’t necessarily free. Unless you have a lot of money to spend on Facebook ads, you may want to consider starting off with a smaller budget.
Real estate ads need to be targeted: Targeting is a crucial aspect of any ad campaign. Real estate ads are no different. You want to ensure that your ads are reaching the right audience, so target your ads based on factors like location, age, gender, and interests. This can help you make sure that your ads are reaching the right people.
Real estate ads need to be different: It can be tempting to create an ad that looks just like all the other real estate ads out there. However, you need to ensure that people notice your ads. If you want people to actually click on your ads, you need to do something different.
Creating an effective real estate Facebook ads campaign is all about targeting the right audience.
Your ad should only appear on people’s newsfeeds if they are likely to be interested in your house. But how can you figure that out?
Start by identifying potential buyers. Choose people who are likely to be a good fit for your home. Does the price fall within their budget? Are they nearby? Do they have pets? Are they interested in renting or buying?
Once you know who you’re targeting, you have to figure out how to get their attention. You’ll need to tailor your ad to their interests and needs, and that’s where the Ads Manager and Facebook Ads Power Editor come into play.
If you want people to click on your real estate Facebook posts, there are a few things you can do. First, make sure your posts are relevant and interesting to your target audience. Secondly, use eye-catching visuals, such as images and videos, to grab attention. Finally, use persuasive language and calls to action to encourage people to click through.
A Facebook ad for real estate is an excellent way to reach out to potential buyers and sellers in your area. But how can you create an effective ad that will reach your target audience? Read on to find out.
Use engaging images: It’s vital that you provide high-quality images in your Facebook ads. You can post a single image, or you can use several photos to create a slideshow. Either way, make sure that the photos you use are relevant and attractive. For example, posting a photo of a ranch in Arizona probably won’t get much attention if you’re planning to target users in Philadelphia.
Focus on what matters: When creating a Facebook ad for real estate, your goal is to provide users with enough information to encourage them to reach out to you. To do this, you need to make sure that they understand what you offer – and what’s included – without any distractions. For example, you can include contact information and the location of your listings in your header or footer. This makes it easy for interested users to reach out to you later.
Use a mix of text and visual information: Your ad shouldn’t only consist of photos. Instead, you need to include text as well. This serves two purposes: It makes it easy for users to skim the ad and determine whether or not it’s relevant to them, and it makes it easier for you to target specific demographics. For example, if you’re targeting users who live in a certain neighborhood, you can put the “Neighborhood” in the targeting area
Your real estate Facebook ads can be set up in just a few steps. First, go to Facebook and then go to your business page after that click the ad manager button in the upper right corner. This will take you to the default interface where you can set up your ads. If you’re just getting started, you may want to try to set up a few simple Facebook ads with different images and call to actions to see what works best. Then, you can run a campaign with the ads that worked best for you! The most important thing about setting up ads for your real estate business is that you get the most out of your daily budget. You’ll want to jump on this opportunity to have great Facebook ads so that you can achieve your goals. With these tips, you will be well on your way to creating fantastic ads for your business!
Layer your location, demographic, interests, and behavioral targeting options to create a more targeted campaign.
First thing first Facebook ads comes under special ad categories so whenever you run ads always remember to check the special ads tickbox
What makes Facebook such a popular platform to advertise on is its ability to target ads very precisely. After configuring the goal of your campaign, you can use various targeting options to layer on additional, specific options and make sure your ads are being seen by the right people.
We’ve discussed some ideas about finding the perfect audience via ads
Location Targeting: Target by Zip Code
You will want to set some location targeting based on the region where you’re selling properties But at the same time don’t narrow down too much in your location targeting . Target the zip codes that typically move to where you’re selling based on past selling history.
Right age targeting
This is pretty straightforward, but you can’t ignore this part, since there’s no point in displaying your ads to an 18-year-old who is in no position to afford your property you’ll only waste your marketing budget on him.
You can use Facebook’s ad targeting to narrow down your audience by age, gender, interests and more. This will help you avoid wasting your marketing budget on people who aren’t interested in your property.
Use Facebook’s Ad Types to Your Advantage
There are a few different types of ads that you can use on Facebook: video, image and carousel. You should use all three of these ad types to market your property as they each have their own advantages.
Video Ads: Video ads are great for catching people’s attention as they scroll through their newsfeeds. You can use video ads to show off the best features of your property and get people excited about it. Just make sure that your videos are high-quality and engaging so that people will actually watch them all the way through.
Image Ads: Image ads are great for showing off photos of your property and getting people interested in it. Make sure that you use high-quality images that show off the best features of your property so that people will be intrigued by it when they see it in their newsfeeds.
Carousel Ads: Carousel ads are great for showing multiple images of your property at once and
Demographic Targeting: Target by Income
You can target your audience by their income level by going to Detailed Targeting > Demographics > Financial > Income. This is especially useful for real estate agents, as it can help them determine what types of properties their potential customers can afford.
Demographic Targeting: Target by Home Ownership Status
The “Detailed Targeting” feature on Facebook allows you to target specific demographics, including “Home” and “Home Ownership.” This will give you three options: first-time homebuyer, homeowners, and renters. Depending on the types of properties you’re selling, this will be extremely helpful in finding the right individuals. Suppose if you’re selling affordable homes then targeting the first time home buyers makes truly sense
If you’re skilled at your job (which I’m confident you are), you probably have a list of people who recently made a purchase. With Custom Audiences, you can upload that list to Facebook and then have Facebook use its algorithms to find similar individuals (aka lookalike audiences) who are likely interested in your properties.
Behavioral Targeting: Target those “Likely to Move”
This is one of the most awesome features Facebook offers- the ability to target people who are likely to move! If you go to Detailed Targeting > Behaviors > Residential profiles, you’ll find the option for individuals who are “Likely to Move.”
Bring Your Properties to Life with Video
Many real estate agents have not yet begun to use video marketing, even though it can be a very effective tool. Some people find video challenging and intimidating, but it is worth taking the time to learn how to do it. According to an Australian Real Estate Group, listings that include a video receive 403% more inquiries than those without a video.
Is this making sense to everyone? Some of you have probably experienced this firsthand, but pictures can be very misleading! This is not only true for social media but also applied to real estate
While video footage isn’t exactly the same as being there in person, it provides the viewer with a more realistic look at the property. Mr. Sell Team does an excellent job at marketing properties through videos. Not only do they create high-quality videos of their listings, but they also include a friendly face to provide commentary.
If you want to create an even more immersive experience for potential buyers, try creating a 360 video. This type of video allows viewers to use their mouse to explore the apartment as if they were touring it in person. It’s an incredible way to give potential buyers a realistic sense of what it would be like to live in the space.
When uploading your video into Facebook Ad Manager, make sure you follow their recommended video specs.
Keep a sharp eye on your ad budget spend on your peek time
If you are in the real estate industry, you are aware that there are busier months where people are more likely to buy a property. During these peak months, it may be easy to forego marketing because you are focused on other potential buyers. However, this would be a mistake – by promoting your listings on Facebook during this time, you have a greater chance of selling.
When is the best time to sell properties? According to Zillow, it’s based on weather patterns! Market with warm climates like texas, the sale usually starts in march. But in places with cold weather like Boston, you need to wait until mid to late may is your best.
Here’s how to track your real estate Facebook ads. First, note which channel is working best for you. Is it the Facebook feed, right column, or sponsored stories? If you haven’t started a real estate Facebook ad campaign yet, read my article about how to track your real estate Facebook ads: How to Track Your Real Estate Facebook Ads. Once you’ve decided on your channel, call your Facebook ad manager to talk about how to track your real estate Facebook ads. You can also find some good tracking tips in this article.
Tracking your Facebook ads can help you see how effective they really are. To track your real estate Facebook ads, you can start by clicking the url of your Facebook page and then going to Insights. You can see the different impressions the ad received, number of times the ad was clicked, audience interests, location, device, demographics and much more. If you click on the post, you can see how many likes, comments and shares it received. Now, take a look at your website. Click on All Traffic and then Source/Medium. Now look for Facebook. If Facebook is not listed, then it’s likely that Facebook didn’t send any traffic to your site. If it’s listed, it will tell you the number of visitors Facebook sent to your website and the percentage of unique visitors it was.
Here are 8 examples of high converting facebook ads for real estate
Hopefully you’ve found this blog article helpful in explaining how to run Facebook ads for real estate. If you’ve tried Facebook Ads in the past, but found the results mediocre, we encourage you to try again. It’s important to have a strong budget, a well-designed ad, and an excellent landing page. You need all of these things to be able to run a successful Facebook campaign. As always, please let us know if you have any questions. You can contact me and i’ll give you an consultation on how to run ads for your real estate ads with 5 personalised ads creatives it’s paid service. You can contact me on facebook or on this email [email protected] where I’ll first understand the market and create a hyper personalized strategy for your business